Put KOIOS Beverage Corp (CSE:KBEV) on the Top of Your Watchlist Now
Whether it’s in the glass, the bottle or the market, liquid refreshment has uncorked BILLIONS for investors in the “wet” place at the right time.
Functional beverages, soda, fancy water, cocktails, beer, tea, coffee . . . all of them have created massive commercial empires in their day. People who caught each craze early made a lot of money.
But crazes come and go. The biggest one of all could be on the horizon now, offering a healthier high than coffee or tea, more sustainable energy than Red Bull or Monster and a mellower mood than any of the fancy cocktails.
You can probably guess what I’m talking about. It’s a plant that the regulators banished to the “grey market” for generations. Now it’s a legal ingredient in Canada and other places . . . and as it happens, Canada is the only place Koios Beverage Corp. (CSE:KBEV) trades right now, unless you can scrape up a few shares over the counter. (Look for SNOVF.)
Tiny little stock right now, barely $0.20 Canadian per slice. But that ground-floor price hides the market opportunity that the next disruptive drink represents. If this company’s beverages live up to that potential, early-stage shareholders will one day be grateful for every dime.
Just look back to the golden age of coffee. Once upon a time, hard-working people who needed pep were limited to chewing roots and leaves. Coffee hit them like a mind bomb — suddenly the magic brew gave us a hand waking up early and staying focused.
We’re in what they call the “third wave” of coffee now. It started when Starbucks got too big for Seattle and took over the planet. Adjusted for splits, that stock went public back in 1992 at . . . close to $0.20 per share.
Since that “humble start,” coffee has taken shareholders on a 19,480.76% journey that’s literally generated enough wealth to create 70 billionaires, 70,000 millionaires.
KBEV was created as a coffee killer. Management was tired of dealing with caffeine and its health profile . . . energy in the morning but also the jitters, the panic attacks, other big side effects.
California is even labelling coffee as a carcinogen. That’s going to scare a few people who currently contribute to what’s now the $225 billion coffee economy. They still need the buzz, but they’ll look for other ways to get it.
That’s a classic competitive opening for ANYBODY who’s not the incumbent to step in. The more people who at least try a coffee detox (223 MILLION hits, by the way, a lot of people are talking about this!), the more might end up trying the KBEV alternative.
One of those alternatives is of course the green herbal variety. KBEV signed a deal a month ago to distribute “cannavated” formulas (where legal of course) that actually enhance brain activity.
This is part of the core story here. The science is “nootropics,” ingredients formulated to give tired cells a healthy boost. It’s like old-fashioned coffee for a new generation. Testimonials keep coming back to “clarity” and focus.
Add the untapped neurological potential of the new ingredient and the sky’s the limit on how much of the $3 TRILLION beverage market KBEV can capture here. It’s no coincidence giant beer distributor Constellation Brands invested $191 million last year to get a toehold in this space.
Let them make all the green beer they want. KBEV is aiming at the “smart” functional beverage end of the market where Monster and Red Bull play. And it’s not blue sky either. Even at this stage, the company’s functional beverages are in 2,000 stores and has relationships with distributors who can unlock another 80,000 retail outlets. They’re even working with a new distributor Sport Life, who has verbally committed to carrying CBD versions of KOIOS Beverages.
That’s names like Europa Sports, Muscle Foods USA, KeHE, Wishing-U-Well . . . trend setters in the world of emerging nutrition, enhanced foods, whatever performance-driven people reach for when they need a lift. More are signing up all the time.
The cans are selling as fast as KBEV can restock. Total revenue over the last nine months came in at $23,835 — not huge but it proves the concept works. Previous versions of the formula were an even bigger hit, with sales DOUBLING from year to year.
Word of mouth moves a lot of units in functional beverage land. A casual search for “koios brain” comes up with over 47,000 hits. That’s not huge buzz but it’s a long way from zero. KBEV already has traction, even at this early commercial stage.
This is how cult brands happen and cult brands get a chance to grow into billion-dollar giants. It’s not about past sales. It’s about where KBEV can go from here.
I’m not going to get too deep on the science of how KBEV’s formula stacks up to King Coffee. If you want the names of the ingredients, you’re probably up to date on all the product reviews and all the chatter. (The executive summary is HERE.)
For our purposes, this is the competitive key:
Taking two KOIOS per day will create mental superiority and is less expensive than drinking Starbucks and much healthier than consuming functional beverages and pre-workouts. Koios enhances focus, concentration, mental capacity, memory retention, cognitive function, alertness, brain capacity and creates all day mental clarity and energy, without using large amounts of stimulants.
And the science is starting to ramp up fast. Just a few months ago, KBEV started clinical trials in Denver to prove the testimonials right. “Enhances cognition.” Imagine seeing that on a can in the grocery store!
Of course it doesn’t take a lot of first-time customers to move the needle at this stage. From a balance sheet point of view, any growth here will turn heads for awhile, at least until we see where the “base” forms.
Say KBEV is a $7 million company right now. Monster Beverage, the coffee killer of a previous generation, is a $34 billion behemoth, a literal “monster.” It’s carved out a $3.7 billion slice of King Coffee’s giant universe for itself.
If KBEV can grab even 0.18% of that presence . . . which, by the way, is only 1.6% of the overall coffee universe, and only in the USA . . . it’s earned its market cap on a relative basis. Dollar for dollar in sales at that point, KBEV and mighty Monster will be equally valued.
Of course that doesn’t factor in little things like relative growth, which for KBEV will be huge until it finds its natural level. Remember, while sales aren’t zero here, capital has been a constraint. Buzz here has barely started building. We’re not even looking at “cult brand” status . . . yet.
But Monster is “only” growing 10% a year these days so the comparison has got to favor the underdog. And for all we know, mighty Monster has hit a wall that KBEV will either leap or never notice at all!
Once upon a time the tea merchants laughed at this new thing, the “coffee bean.” Given the choice, I wouldn’t have changed places with their shareholders when the new kid came to town.
That’s what it’s all about. Innovation is eternal. We’re a species that craves a bigger and better boost, generation after generation. When the new boost comes along, we grab it. The old beverage champion loses ground.
Do a little research on the KBEV ingredients and the science that’s shaking King Coffee. The key word is “nootropics,” which means ingredients that affect brain function.
KBEV has a proprietary blend of the old and the new: enzymes and neurotransmitters that make sure all the molecules reach the brain.
Think of other molecules circulating in the world of dietary supplements, next-generation nutrition. If they play into the KBEV formula, I bet their scientists will add them to the mix.
It’s already a long way from your dad’s Red Bull. It’s innovation in action.
And the Red Bull guys are billionaires. Companies like this are how we build success like that in our lives, as though we were right there with them in the garage, blending up the future.
Imagine how good life would be right now if you’d bought Starbucks back at the equivalent of $0.20 per share. It’s up above $50 last I checked and it’s paid a lot of dividends along the way.
Vision like that takes either brainpower or luck. KBEV products apparently provide plenty of brainpower. Every trader needs to make his own luck . . . you know, “when opportunity knocks?”
After all, Starbucks just sells coffee. Red Bull’s chemicals aren’t “green.” This could be the craze of all crazes. It starts now, at $0.39 a share.
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