If you’re looking For Potentially HUGE GAINS in the short term OTC:QYOUF could be the dream company of 2018. Savvy traders are already taking a position and its still priced under $.50, but that may not last for much longer. The Team behind QYOUF is 5 -star and that will not stay quiet for long. As volume increases so will the price so getting in at the current price will not last long.
It’s no accident that “young” and “YouTube” start from the same place. From little kids to the emerging economic force of 92 million Millennials, the digital generation spends a whole lot of time watching streaming video on the little screen.
They grew up in a world where you didn’t have to park in front of a big TV to catch your favorite shows. And it’s not just U.S. kids either: the only screen most of the world’s 4.3 billion people under the age of 35 will ever know is the one on their phone or other mobile device.
That’s the vast entertainment market a little company called QYOU Media (OTC: QYOUF) was created to capture. The founders (more about them later) know what makes kids tick — they previously built little companies you might’ve heard of called MTV and Lionsgate — and now they want to bring that magic to a new generation of investors.
(Don’t forget, QYOU is the company and, if you trade in Canada, the stock ticker. South of the border in the USA, QYOUF is the chart to watch.)
Wind the clock back to the mid-1980s. MTV was an unknown quantity, new on the market and bringing in barely $60 million a year. But channel sales were ramping 33% a year and the company was worth $225 million.
Barely a year later, investors who took a chance on that IPO were dazzled to get a $667 million buyout offer from Viacom. End-to-end profit: 196% in exchange for 13 short months of “patience.” That’s in the TRIPLE-the-money zone!
Think of QYOU as an update on that model retooled for the age of mobile devices. They focus on short-form programming, “snack-size” video formats that are as addictive as potato chips for young attention spans. At that age, you’re always up to watch just one more 3-minute hit, and even if you don’t like it, you’ll stay tuned to try the next one.
That’s probably why the amount of time the very audience advertisers covet most — the 18- to 34-year-old crowd — spends watching traditional TV has plunged 60% since 2011. The boob tube is just too slow for these kids. Meanwhile, consumption of video on computers, tablets and phones has soared 63% in just the last year alone.
QYOU is where the kids are going. Granted, the great migration here in the U.S. is still in the early stages, but with people in this age group already spending an average of 15.4 hours a week in front of the little screen, it’s clear that this is a platform that’s moving fast toward critical mass . . . if it isn’t there now.
Multiply 92 million Millennials by 15.4 hours per week and you see the current opportunity. That same age group still wastes another 20 hours a week parked in front of the TV, so there’s still plenty of room to keep capturing those eyeballs.
I know you’re probably thinking, “isn’t there already a YouTube?” There is. It’s arguably a victim of its own success, with a staggering 600 hours of new video uploaded to the site every minute to feed a worldwide audience hungry to consume north of 1 billion hours of that footage every day.
That’s too much video for kids to track. To be honest, a lot of it is junk that next to nobody will ever see . . . endless dog birthday party movies and weird “experimental’ clips and not many truly viral sensations. QYOU has a proprietary system that tracks the trends and serves up just the videos its target market actually wants to see.
They call it the Discovery Engine. So far it’s helped them build a library of millions of files in the three years since the company started up, roughly 4,000 hours of the hottest content available on demand. Much like MTV in its prime, they’ve got attractive on-air talent in the mix to keep the kids interested between clips: beauty queens, pop stars, whatever it takes.
Once again, it’s the MTV model brought back for a new generation of viewers and investors alike. And while the original network is still around as a cog in the Viacom (VIA) empire, let’s face it, those shareholders have taken a huge haircut in recent years. That brand is old. The QYOU brand is new.
And compared to YouTube, which has leeway under the mighty Google (GOOGL) umbrella to stay a little lax about monetizing its vast video library, the QYOU team is eager to cash in on the stream.
Hot take: YouTube only rakes in about $3.50 for every hour of video it serves up. QYOUF is still in the baby stages, but it ramped revenue 200% last year . . . and it’s not just pick-up ad sales, either. Thanks to long-term contracts, at a glance 70%-80% of that cash flow recurs!
There’s three revenue drivers in play here. First and foremost, there’s traditional TV-style channels, shows the QYOU team tailors for youth audiences all over the world. They opened up the Netherlands a couple of months ago. They’re in India, Australia, Mexico, Africa, 12 partnerships in Europe. HUD, their new all-video-game channel (Millennial couch potatoes call it “e-sports”), just launched in Canada. Total TV-style revenue last year: $3 million Canadian.
Then there’s the third-party programming QYOU does for Sinclair Broadcasting here in the USA. That’s the TBD channel, which started rolling out to affiliates about a year ago. It reaches 22% of all American households and you can feel the energy at TBD.com. Early stages here, but they’ve already gone from zero to $685,000.
And as the sizzle, QYOU management is very excited about bypassing stale advertising formats in pursuit of influencer marketing budgets. This is where an online celebrity like Kim Kardashian gets paid to promote your brand in her social media stream.
QYOU has a stable of next-generation icons lined up on this side — odds are good your kids know who they are. Not a huge business yet, but in a world where a Kardashian share can mean $500,000 it’s worth keeping the math in mind. Right now, maybe it’s 6%-7% of the overall footprint.
Last fiscal year that all added up to $4.1 million, easily double fiscal 2016. Management has their sights on at least tripling that cash flow in 2018 (estimates range from 250% to 340% growth) depending on how many deals in the pipeline bear fruit in the next 11-12 months. They’re targeting roughly one big contract a month, and confidence is high that the needle will start moving in the very near future.
We could see the first of a wave of announcements hit in the next few months, maybe even weeks. As the market digests the revenue bump, the window to build a true “start-up” position on QYOUF at ground-floor prices starts closing fast.
Either way, with 70%-80% of that revenue recurring once it hits the balance sheet, the ramp really trends one way: UP. And the burn rate is lean enough that it only takes about $18 million Canadian to get management hinting about “cash-flow breakeven” by this time next year. In that scenario, investors who rolled their eyes at QYOUF yesterday will need to adjust their models.
And ideally, those who listened to the lesson of how MTV went public at around 3.75X revenue and sold for close to 3X that price will be in position to reap the rewards!
We haven’t had a lot of time to get to know QYOUF on this side of the border. The company only listed on the OTC back in October. Until a few days ago, there wasn’t really enough action here to bother with. But now the chart’s come to life at last:
Not much there yet to get in a street-level trader’s way. I wouldn’t fret too much about technical indicators until there’s enough data to fill in the gaps. For some, that’s a liberating prospect. It can be fun to trade a stock that can go practically anywhere with the right wind in its sails.
I’ve talked about QYOU as a demographic story, billions of young people around the world hungry for video even if they didn’t grow up with a TV in the house. It’s a youth story, a mobile computing story, a go-go emerging markets play.
This time around, I want to leave you with a sense of the management team. These guys are more than serial entrepreneurs. They’re bona fide visionaries.
CEO Curt Marvis has won MTV awards directing videos for obscure acts like Madonna. Then he went corporate as the head of Lionsgate’s digital operation — and decided back in 2008 that it was better to work with YouTube to monetize movies, clips and trailers instead of suing to protect the rights. Without that visionary call, it’s an open question whether Netflix (NFLX) would be streaming today.
Les Garland is chief programming officer. He helped create MTV and VH1 back in the day. He’s also run Atlantic Records. A legend. He invented the MTV Video Awards, MTV Spring Break, endless buzzworthy staples of the channel’s golden age.
- Scott Patterson is chairman. He ran the Toronto Venture Exchange and took at least one start-up to a $65 million IPO. It’s worth close to triple that today. While he’s the venture capital man here, he also knows the entertainment business . . . he’s on the Lionsgate board.
These guys have done it before. They know kids, they know technology, they know the thrill of making the money happen. They want to do it now for QYOUF shareholders, who already include big wheels like cable billionaire John Malone of Liberty Media.
I get the feeling we’ll be talking about QYOUF a lot in the future. For now, though, start doing your homework . . . look at entertainment delivery trends in the emerging world, demographic patterns all over the globe. Observe the young people around you, staring at streaming video for hours at a time.
Maybe that glassy stare has been driving you crazy. Now’s your chance to build a trade around it and, just maybe, let it play a role in your portfolio. And if you missed those early wild MTV days, who knows? That 300% lightning struck once. Round Two could be just over the horizon.
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