Eidelman Virant Capital Picked Up Harte Hanks Inc. (NYSE:HHS) Shares

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In a just published Form 13, filed with the US Securities and Exchange Commission (SEC), Harte Hanks Inc. (NYSE:HHS) reported that Eidelman Virant Capital has picked up 3,576,600 of common stock as of 2017-02-13.

The acquisition brings the aggregate amount owned by Eidelman Virant Capital to a total of 3,576,600 representing a 5.81% stake in the company.

For those not familiar with the company, Harte Hanks, Inc. (Harte Hanks) is a multi-channel marketing company. The Company’s Customer Interaction business offers a range of marketing services, in media from direct mail to e-mail, including agency and digital services; database marketing solutions and business-to-business lead generation; direct mail, and contact centers. Its agency services are customer engagement agencies specializing in direct and digital communications for both consumer and business-to-business markets. The Company’s digital solutions integrate online services within the marketing mix and include search engine management, display, digital analytics, Website development and design, digital strategy, social media, e-mail, e-commerce and interactive relationship management and a range of other services that support its core businesses.

A glance at Harte Hanks Inc. (NYSE:HHS)’s key stats reveals a current market capitalization of 99.18 million based on 61.60 million shares outstanding and a price at last close of $1.62 per share.

Looking at insider activity, there are a few transactions worth noting.

Specifically, on 2016-12-15, Puckett picked up 37,100 at a purchase price of $1.48. This brings their total holding to 461,656 as of the date of the filing.

On the sell side, the most recent transaction saw Huff unload 7,500 shares at a sale price of $8.06. This brings their total holding to 19,541.

It’s possible to gauge a company’s potential by tracking the activity of its major holders, as well as checking in on insider activity such as those transactions listed above. We’ll be keeping an eye on Harte Hanks Inc. (NYSE:HHS) as things move forward to see if its progress aligns with these transactions.

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